Apple Exploring OLED Displays
Apple may soon make a significant shift towards OLED displays as part of their strategy to expand iPad sales and increase MacBook sales, and perhaps even offer foldable iPad models in future products. Recent reports reveal this potential shift.
Transforming the Display Industry
According to reports by Nikkei, Apple is taking an unprecedented step in the display industry by planning to introduce cutting-edge OLED screens into both their iPad and MacBook product lines. OLED panels for high-end iPad models will debut at the beginning of 2019 while OLED laptop models could begin production sometime during 2025’s second half.
Apple’s move towards OLED Technology
This move from Apple is reflective of an ongoing trend among premium smartphones – such as iPhones and certain Android phones – where OLED displays have come to symbolize technological progress and innovation. This marks a triumphant win for leading display players such as Samsung Display, LG Display and China-based BOE Technology Holdings.
On the downside, however, OLED could present other display manufacturers from Japan and Taiwan like JDI and Sharp who currently lack significant OLED presence to compete effectively with them in this segment.
Future Innovations: Foldable iPads
Apple may soon make another stride toward display innovation with foldable iPads, perhaps setting another record-setting milestone in modern display innovation. Though no exact timeline for such developments have yet been set in stone, industry sources indicate Apple is actively exploring possibilities – though fans should remember the launch of OLED-display iPads and MacBooks is expected before foldable devices make an appearance on store shelves.
Apple’s Impact on the Global Display Landscape
Apple made headlines last year when they began transitioning their premium iPhone models over to OLED displays – sending shockwaves through the global display industry and prompting further regulation measures to be put in place. This decision follows Apple’s iconic move.
Apple’s move towards OLED for iPads will only strengthen their position as the leading tablet manufacturer and claim even greater market dominance in 2018. As of 2018, they shipped 60.4 million iPads worldwide – representing 37.4% market share!
Tablet Innovation Leadership in the Tablet Market
Huawei and Samsung lead in adopting OLED displays for tablets, helping strengthen Chinese display supply chains; Samsung in particular has made an aggressive push toward replacing conventional LCD screens with OLED in its products.
Experts foresee that OLED’s popularity among smartphones, combined with its anticipated rise among tablets, will place increased competitive pressure on traditional LCD display suppliers.
Reimagining Display Technologies.
Apple’s investment in OLED encourages other companies to follow its example. Notably, BOE, one of Apple’s primary OLED suppliers for iPhones, recently made headlines when they pledged an $8.65 billion investment for an OLED factory which poses serious competition to Samsung Display’s existing advanced facility and further solidified industry-wide commitments for OLED tech.
Industry Analysis: Shifting Dynamics
With OLED displays quickly becoming mainstream, industry analysts such as Voices Fan from TrendForce foresee a significant transformation that puts pressure on LCD manufacturers to reduce capacity while creating less attractive outlook for automotive markets with emerging players that aim to adapt quickly to market changes.
Apple’s adoption of OLED technology represents more than just an incremental shift; rather it marks an unstoppable force shaping display landscape and leading the industry into new frontiers of creativity and advancement.